Resume | ︎︎︎

Cole Magnacca is a Creative Producer and Content Creator based out of Los Angeles, California.

Social is the most powerful tool for organic marketing ever developed.

Here are some of my plans that have helped companies take advantage of it.

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Chili’s︎︎︎

Project Management: Overall Project Management for Chili’s and Arizona Iced Tea Organic Social

Ideation: team management of 6-10 freelance creativesLead presentations and guided timelines for shoots and deliverables
Production: Producing work when on set, personally shooting and editing on faster content spin ups. Conceptualized experiential activations and larger scale live events.
Highest Viewership: Ideated, shot, and edited Chili’s highest performing organic pieces of content in its account history, over 15 million organic views.
KPIs and Growth: Increased overall engagement, and follower growth on Chili’s. Brand sentiment at ATH.

Sonic Drive-In︎︎︎

Project Management: Created a 8 month production cadence for 4 semi synchronous zones of content, each with 25+ pieces. Lead weekly and bi-weekly meetings, and organized Pre-Production processes, designing PPBs for each and every project. Navigated SAG and Non-Sag rules.

Ideation: Consolidated market successes, putting a personal brand spin on winning creative, and writing original comedic content.
Production: Spun up larger scale social shoots with client facing workflow for dailies while shooting on iPhone, came in under budget and maximized quality with a skeleton crew.
Social First: Organized individual content shoots with quick turnaround times and personally shot and edited content, including making original music which avoided royalty free costs.
Client Services / Account Management: Directly interfaced with client to help make adjustments based on their needs and recommendations, became involved with merchandising operations and fan outreach.
Influencer Marketing: Outreached and got approvals for free collaborations with notable influencers in adjacent spaces to Sonic, given fan brand dedication and creator specific creative.
Budgeting: Did payroll and reconciling for larger products, helped onboard freelancers onto projects.
Organic and Paid: Achieved multiple 1m+ viewed videos without paid support. Collaborated with Paid team to increase spend on heated videos.
KPIs and Growth: Increased overall engagement and brand sentiment between 1-3% across all social.
Highest Viewership: Ideated, shot, and edited Sonic’s highest performing organic pieces of content in its account history.

Kiehl’s︎︎︎

Created a 6 month overall strategy plan for skincare brand Kiehls looking to expand into the GenZ consumer base.

Spearheaded competitive research to make the most accurate predictions on conversions and viewership acquisition on a limited paid budget.
Incorporated notable influencers and public figures into the workflow at a reduced cost.
Set KPIs that are projected to increase conversions to 3% through market research

Help

STEREO︎︎︎

Developed creative that enabled 5+ million views in organic reach.

Activated Organic, Paid, and Influencer content that accessed a collective network of 50+ million monthly views in reach

Managed campaign creative from conceptualization to activation, stepping in to personally make content if needed
Client Services work, in depth feedback delivery and support of multiple iterations of content.
Brought in new business opportunities to help expand and streamline marketing efforts and overall platform userbase.

Goons NYC / Goons Management︎︎︎

Began as a promotional and content creation company in the New York independent music space.

Facilitated editorial photoshoots and placements with artists like Audrey Nuna, MICHELLE, Beshken, and Dev Lemons.

Created a diverse roster of talent in a variety of niches with nearly 60+ Million views a month in reach.

MUSIC LABEL WORK︎︎︎

Developed creative that enabled 5+ million views in organic reach.

Activated Organic, Paid, and Influencer content that accessed a collective network of 50+ million monthly views in reach

Managed campaign creative from conceptualization to activation, stepping in to personally make content if needed
Client Services work, in depth feedback delivery and support of multiple iterations of content.
Brought in new business opportunities to help expand and streamline marketing efforts and overall platform userbase.
Worked with artists like bbno$, Parcels, Gareth Donkin, Jon Lajoie, Layto, Odetari and more.

Portfolio Work

Partnered with Brands like HBO, Party City, Adobe, Mercari, Travel Channel, Ingrooves, Discovery and Warner Records.
Consulted on campaigns at every level, specializing in conceptualization and ideation, with client services work, producing, shooting, editing, and scheduling content.

Media Mentions:

Meet The TikToker Who Makes Videos With Her 'Frat Bro Ghost Friend, Chad”...Travel Channel

‘THEY’RE CALLING IT A SOFT LAUNCH, JERRY!’: THE TIKTOKER BRINGING ‘SEINFELD’ INTO 2023...Cracked.com

Other Notable Campaign Work︎︎︎
More available through main menu / upon request.

Goons NYC is a promotional and content creation company in the New York independent music space.